Cape Town / London / Nairobi — 10 October 2025
More students, educators, and institutions will now have greater access to high-quality academic books and multilingual digital content – thanks to Snapplify’s acquisition of UK-based content platform Baobab.
This strategic move strengthens Snapplify’s reach in the UK and Europe while deepening its catalogue for schools, universities, and libraries across Africa and beyond. With Baobab’s academic and cultural publishing network now part of the Snapplify platform, the goal is clear: unlock education access everywhere.
“Baobab has helped students connect with world-class content — from UK institutions to African publishers,” said Wesley Lynch, CEO of Snapplify. “Together, we’re removing barriers and opening doors for learners globally.”
Baobab’s partnership with Mallory International and the African Books Collective unlocks access to world-class academic and cultural content – already reaching some of the most prestigious institutions globally. These partnerships now integrate into Snapplify’s award-winning ecosystem – where educators and students will discover multilingual, locally relevant, and AI-curated content with ease.
“Joining forces with Snapplify means even more institutions and readers can benefit from the network we’ve built,” said Julian Russ, Director of Tula Publishing and Baobab. “It’s a powerful next step for educational access, cultural diversity, and global publishing.”
What This Means for Education
More local-language and academic books added to Snapplify’s digital library, stronger global presence for African and UK publishers, easier access for schools, universities, and libraries to trusted academic content and smarter content discovery through AI-powered learning tools
The acquisition is expected to close within weeks, subject to regulatory approvals.
About Snapplify
Snapplify enables millions of learners and educators across the world to access digital books anytime, anywhere. Our platform brings together publishers, institutions, and students — all working toward one goal: better learning outcomes.
About Baobab
Baobab connects publishers and academic institutions through a global digital content distribution platform. With a strong footprint in the UK and deep ties to African publishing, Baobab has been instrumental in broadening access to inclusive, high-quality educational materials.
