Cape Town / London / Nairobi — [October 10th 2025] — Snapplify, a leading global digital education technology company, today announced that it has entered into an agreement to acquire Baobab, a pioneering digital content distribution platform.
This strategic acquisition significantly broadens Snapplify’s reach and catalogue — including through partnerships with key initiatives such as the African Books Collective (ABC) — strengthening its position as a premier aggregator and enabler of inclusive, accessible digital learning worldwide.
“Baobab has played a pivotal role in shaping the digital content ecosystem, and their deep relationships with publishers and institutions are a natural fit for Snapplify’s vision,” said Wesley Lynch, CEO of Snapplify. “This acquisition accelerates our mission to make high-quality educational content more accessible to schools, universities, and libraries globally. Together, we’ll deliver greater choice and value to our partners while scaling innovation to support the future of learning.”
Julian Russ, Director of Tula Publishing and Baobab, added:
“Snapplify shares our commitment to empowering readers and institutions with seamless access to digital books and learning materials. By joining forces, we’re ensuring that Baobab’s network of partners — including long-standing collaborations with the African Books Collective — can thrive within a larger, future-focused ecosystem. This marks an exciting next step for publishing innovation and for global access to diverse digital content.”
The acquisition integrates Baobab’s extensive network of partners into Snapplify’s award-winning platform, unlocking new opportunities for collaboration and innovation. It also paves the way for advancements in multilingual content delivery, inclusive access, and AI-powered learning support, further strengthening Snapplify’s commitment to transforming education through technology.
The transaction is expected to close in the coming weeks, subject to customary regulatory approvals.
About Snapplify
Snapplify is a global edtech company enabling access to digital learning for millions. Through its award-winning platform, Snapplify provides institutions, publishers, and readers with powerful tools to distribute, access, and engage with educational and recreational content anytime, anywhere. With a growing presence across multiple continents, Snapplify continues to drive innovation that empowers educators and learners worldwide.
About Baobab
Baobab is a pioneering digital content distribution platform with deep partnerships across the publishing and education sectors. With a strong network that includes collaborations with the African Books Collective, Baobab has been instrumental in driving access to high-quality digital books and learning materials, supporting both regional and global publishers in reaching diverse audiences.
